EURO-2012: THE IMPACT OF ELECTRONIC MASS MEDIA ON THE TOURISM PERSPECTIVES OF POLAND AND UKRAINE, LVIV IN PARTICULAR

Abstract

The choice of Poland and Ukraine as the host nations for the European football championship in 2012 turned to be a big surprise not only for the wide public stratums and the sport analysts but also for the politicians. The UEFA representatives chose me in history the sport event of such a level will be hosted by East-European countries. It imposes an exclusively high responsibility on organizers of the championship not only for preparation of places of carrying out of competitions, but also it involves the creation of a corresponding infrastructure, including additional possibilities for the tourist business. The author of article puts the problem to Þ nd out, how sports fans, potential fans and tourists, can observe (for example, on the basis of the analysis of electronic mass media) how much Poland and Ukraine are ready to carry out EURO-2012 preparation for the championship, and what kind of immediate prospects in the development of tourism in both countries may be gained. The information acquired by the means of the Internet may have a major impact on the opinion of sport fans on the decision to visit Poland and the Ukraine during EURO-2012.