Marketing analysis

Abstract

The educational and methodological complex "Marketing analysis" is designed to implement the requirements of the educational standard of higher education of the second stage in the specialty 1-25 80 01 "Economics" in accordance with the curriculum of the specialty (registration № E-25-2-156/уч.ин.) and the training programme (registration № УД-11-005-19/уч.). The discipline belongs to the component of a higher education institution (elective module 2 "Markets analysis and business management"). The EMC is built according to the classical scheme and includes sections: theoretical, practical, knowledge control and auxiliary. The theoretical section of the EMC contains lecture materials for the theoretical study of the discipline in the volume established by the curriculum in the specialty. The practical section of the EMC contains tasks for practical lessons. The knowledge control section contains a test for conducting and list of questions for the test for the current certification. The auxiliary section contains elements of educational and program documentation, a list of references recommended for the study of the discipline, glossary. The purpose of the electronic educational and methodological complex "Marketing Analysis" is to develop undergraduates' competencies in the field of marketing analysis, the formation of a market-oriented type of thinking in managerial decision-making. Tasks of the educational and methodical complex: – expansion of the knowledge system of the undergraduate, which will allow him to analyze the patterns of formation and development of demand and consumer behavior; – development of the master's student's abilities to conduct scientific research in the field of pricing, commodity policy of the enterprise, promotion and incentive policy; – the development of the master's student's competencies that allow developing theoretical and applied models of behavior of market participants, taking into account the strategies of competitors, and other factors of the external marketing environment. In order to improve the efficiency of working with the educational and methodological complex, students are recommended to prepare for lectures and practical classes, having previously independently worked out theoretical and practical material, as well as a list of references. To prepare for the test, students are recommended to take a test in the knowledge control section.