THE ANALYSIS OF FUNCTIONING OF TOURIST BRANCH IN POLAND AND UKRAINE DURING CARRYING OUT EURO-2012 ON THE BASIS OF THE GIVEN ELECTRONIC MASS MEDIA

Abstract

European Football Championship 2012, which took place in the stadiums of the two countries at the same time namely, - Poland and Ukraine, - was the greatest sport event, which attracted attention of wide social circles. This sports forum is to be classified as a major business project, implemented in time and space in several qualitatively different levels. Among the most important parts of this event, an indicator of tourism activity takes a special place, which is largely influenced by the perception of the international importance of the championship in the public mind. Tourist industry in Poland and Ukraine prepared for the continental championship in an active way, spending the ad campaign to promote their product and seeking out new forms and ways of attracting as many fans as possible from different countries. These efforts have been largely associated with the spread of information on the Internet. Perhaps the Internet facilities have never been used to such an extent before in the history of the major continental sport competitions